Lisa Fridman is the CEO and Co-Founder of Quadrata, a company that supports Zeeve with identity and compliance solutions to prevent potential risks like Sybil attacks and enforce network-level policies while maintaining user privacy. Quadrata believes that rollups play a crucial role in the mainstream adoption of DeFi and other decentralized applications, aiming to support rollups like Zeeve to facilitate scalability and user service at scale. Lisa Fridman's leadership at Quadrata underscores the importance of security, compliance, and infrastructure development in the Web3 ecosystem.