Lauren Finnis

Lauren Finnis is the Head of Commercial Lines Insurance Consulting & Technology for North America at WTW (Willis Towers Watson). In this role, she leads a practice that consults for insurers across various areas, including pricing, predictive modeling, product development, claims, distribution strategy, and market entry.Finnis has extensive experience in the insurance industry, having worked in roles that leverage data and analytics to drive customer and broker relationships. She started in underwriting and then managed relationships with large global brokers, focusing on teaching teams how to have more data-driven relationships.As the Head of Commercial Lines, Finnis is responsible for driving innovation and leveraging technologies like AI to shape the future of commercial insurance. She believes that while relationships are essential in the insurance business, being data-driven allows for smarter prioritization and time management. Finnis emphasizes the importance of treating AI and Gen AI risks like any other risks, going back to the principles of enterprise risk management models. She recommends assessing, analyzing, and mitigating potential risks associated with AI and modern technologies. In the commercial insurance space, Finnis sees significant investment in frontline technologies that support the underwriting and intake process, such as automating submission intake and moving towards API-based transactions. However, she believes the more impactful changes are happening on the back end, in internal processes that are often underinvested in but have a significant impact on profitability