Keith Richards

"Keith is a founding director and CEO of the Consumer Duty Alliance, an independent, not-for-profit professional body, for the sector by the sector.

The CDA is consumer-focused and brings together a cross-sector Alliance for the sharing of 'good practice' to support members, engage Policymakers on key consumer duty matters, and raise the profile of the profession and the value of professional advice with the public

A recognized leader within the financial services sector, Keith has over 38 years of experience operating at the executive level, has an established media profile, and is regularly called upon for comment both home and abroad by various organizations, including Trade and National press.

Keith established a strong media profile whilst leading the Personal Finance Society as Chief Executive Officer, also incorporating the role of Chief Membership Officer of the Chartered Insurance Institute, before which he was an executive board director of one of the UK’s largest IFA Networks, Tenet Group and before that he was Head of Retail Distribution for the largest mutual insurance company in the UK, Royal London Group. "