Jorge Mendes is the Chief Executive Officer (CEO) of Cell C. He brings nearly three decades of experience in the sector, including a notable 23-year tenure at Vodacom. Mendes is recognized for his strategic vision and leadership skills, as Cell C navigates its recovery from financial distress. Mendes emphasizes the importance of creating a positive organizational culture and has made significant strides in team engagement since his appointment. His leadership aims to transform Cell C into a competitive player in South Africa's telecommunications landscape by addressing customer pain points and enhancing service delivery
Mendes emphasizes a people-centric approach, believing that the success of Cell C and Implemented a multi-operator roaming strategy to improve network performance while reducing capital expenditures associated with building infrastructure
He assumed this role on July 1, 2023, following a significant career at Vodacom