Initech corporation

A veteran namer could break this down upon first sight: “ini” – innovation, “tech” – technology. And then suddenly, Initech reveals itself as a redundant and meaningless moniker, despite sounding almost as powerful as Intel and as fundamental as tech support. Initech underscores the dry humor and core values of Office Space; it’s a perfect poke fun at the futility of our sad, cubicle-bound and corporate-run existence. It’s the ironic self-defeater of corporate brand naming, as Initech ultimately shows a patent lack of name innovation.

Hello Malik

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