Yi He

Yi He is a prominent crypto entrepreneur who co-founded Binance, which stands as one of the largest digital asset exchanges in the world based on trading volume. Her position as a senior executive allowed her to lead the company's worldwide growth efforts while making strategic investment decisions and establishing cryptocurrency exchange regulations, which resulted in her becoming a major force in both the crypto sector and the entire digital asset market.

Quick Facts:

Career Overview:

Yi He developed her professional reputation as a strategic operator for the cryptocurrency industry through her skills in media operations and exchange management and her experience in venture capital. She achieved early success in cryptocurrency marketing and exchange management before becoming a co-founder of Binance, which she helped develop into the largest digital asset trading platform in the world. She manages ecosystem development at Binance Labs while overseeing exchange operations because she supports funding for blockchain startups and works to increase usage in trading systems, Web3 projects, and worldwide digital asset markets.

Career Timeline:

• 2012 – Media Entry: Yi He started as a TV host and journalist in China. Gained comms skills and tech exposure.
• 2014 – Crypto Entry: Joined OKCoin as VP. Expanded marketing and global users in the early crypto phase.
• 2017 – Co-Founding Binance: Co-founded Binance with Changpeng Zhao. Built the world's top exchange by volume.
• 2018 – Ecosystem Expansion: Launched Binance Labs. Invests in blockchain startups and crypto infra.
• 2019 – Institutional Investments: Led Binance Labs funding for Web3/DeFi. Provided mentorship and market access.
• 2021 – Market Leadership: Handled trillions in volume during the bull market. Expanded derivatives, staking, NFTs.
• 2022 – Regulatory Adjustments: Supported compliance upgrades amid global scrutiny on exchanges.
• 2023–2025 – Strategic Leadership: As CMO, oversaw investments, talent, and user growth in global crypto.