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Tiffany Lai
  • About

User Info

 

Tiffany Lai is an emerging technology marketing and GTM leader, conference founder, and ecosystem strategist working across AI, Web3, digital assets, and technology communities. She is the Founder and Director of FUTUREMODE, which evolved from Taipei Blockchain Week. She is also part of the founding marketing team at Ratio and a Partner at Onboard. Previously, she held roles at Ava Labs and 0G Labs across growth, partnerships, marketing, and events. Her areas of expertise include go-to-market strategy, brand development, partnerships, ecosystem growth, international marketing, and event production.

 

Quick Facts About Tiffany Lai:

 

Field

Details

Full Name

Tiffany Lai

Current Position

Founder and Director, FUTUREMODE

Current Role

Founding Team / Marketing, Ratio

Current Role

Partner, Onboard

Location

San Francisco Bay Area

Focus Areas

GTM, marketing, ecosystem growth, partnerships, events

Industries

AI, Web3, blockchain, digital assets, fintech, SaaS, gaming

Education

B.A. in Communication, University of Southern California

 

Career Overview of Tiffany Lai:

 

Lai began her career in marketing and account management with firms such as OgilvyOne Worldwide, JWT, MRM//McCann, and 4B STUDIOS. She later moved into brand and event roles at Cohesity and Apple, where she worked on product launch events. Her career then expanded into gaming and Web3 through Elex and Ava Labs. At Ava Labs, she worked across marketing operations, NFTs, art and culture, enterprise, and APAC growth. She later led ecosystem and partnership work at 0G Labs and Irys, while advising Datagram on GTM strategy. Alongside these roles, she built Taipei Blockchain Week, which evolved into FUTUREMODE in 2026.

 

Career Timeline:

 

Year

Career Development 

2019–2021

Senior Creative Brand Manager, Cohesity: Worked on brand refresh, project management, and company-wide tool adoption.

2021–2022

Project Manager, Events, Apple: Worked with a six-person production team on Apple product launch events.

2021–2023

Head of Marketing, Elex: Managed global marketing and supported The Walking Dead: Survivors.

2022–2023

Founding Member / Conference Lead, BuZhiDAO: Led contributors across 12 teams in organizing Taipei Blockchain Week, with more than 5,000 attendees and 500 developers.

2022–2024

Ava Labs: Held roles across marketing operations, NFT and art growth, and ecosystem initiatives covering enterprise and APAC.

2023–Present

Conference Founder and Lead, Taipei Blockchain Week: Built the Taiwan-focused Web3 conference and community platform.

Jun 2024–Mar 2025

VP of Ecosystem and Partnerships, 0G Labs: Worked on ecosystem partnerships, GTM, TGE strategy, events, branding, and narrative development.

Mar–Oct 2025

VP of Ecosystem and Partnerships, Irys: Focused on ecosystem and partnership development.

Mar–Nov 2025

Advisor / Fractional CMO, Datagram: Worked on GTM strategy and strategic planning.

Nov 2025–Present

Founding Team / Marketing, Ratio: Focused on GTM and campaign strategy.

Jan 2026–Present

Founder and Director, FUTUREMODE: Leads the evolution of Taipei Blockchain Week into a broader emerging technology and culture platform.

 

 

Professional's Details

company logo

Current Company

FUTUREMODE

Role Icon

Role

Conference Founder & Director

Contact Details

San Francisco Bay Area Curling Club, 8450 Enterprise Way, Oakland, California 94621-1318, United States

San Francisco Bay Area Curling Club, 8450 Enterprise Way, Oakland, California 94621-1318, United States

Social Media

  • linkedin
  • twitter

Expertise

  • Crypto and Blockchain Expert
  • Director
  • Department Head

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