As a customer-focused Data and Technology Leader, He brings data and digital technology together to drive customer and business value and he has experience in financial services in Canada and the US as well as the retail industry. As an expert in data and analytics, He understands the value and importance of the data lifecycle and has driven significant business and customer value by leveraging AI and data products across marketing, risk management as well as digital product management. As a technologist, He has led many transformations from cloud migrations (AWS, Azure) to the implementation of cutting-edge technologies, most recently a multi-million-dollar Salesforce Marketing Cloud (SFMC) implementation including Customer Data Cloud, Adstudio, Marketing Cloud Personalization, and Loyalty Manager. As a customer-focused executive, He has brought data and technology together to build real-time, personalized, intelligent experiences that have successfully increased customer engagement and satisfaction while reducing operational overhead. His leadership style revolves around the synergy of an inspiring clear vision and a collaborative spirit, all while harnessing the transformative potential of analytics, digital product innovation, and technology. By instilling this mindset across the organization, I pave the way for sustained growth in an ever-evolving business landscape.