Kate Rouch

Kate Rouch is the Chief Marketing Officer at Coinbase, overseeing the company's global brand, product, and performance marketing. She joined Coinbase after spending over a decade at Meta (formerly Facebook), where she held various roles, including Global Head of Brand and Product Marketing for Instagram, WhatsApp, Messenger, and other platforms. Kate is focused on building a new model of Web3 marketing across product, content, brand, and performance at Coinbase

 She is known for her work in scaling consumer marketing teams and user bases during her tenure at Meta. Kate Rouch is a graduate of Harvard University