As the Head of Products at BT, she leads the portfolio of digital products that offer connectivity and digital solutions to over 1 million SMB customers. With over 15 years of entrepreneurial and professional experience, she has launched and transformed digital platforms across start-ups and corporate organizations in the Travel and Telecom sectors. Her expertise lies in crafting the product vision and strategy to align with the company vision and creating product roadmaps to deliver business and customer value incrementally through OKRs. She builds and scales autonomous product teams, drives innovation and experimentation, and champions data-driven decision-making. She also influences and evangelizes across cross-functional teams, business partners, and executive leadership to foster a strong product culture and ensure product validation and market fit. She is passionate about delivering better customer experiences and driving digital revenue through personalization and conversion optimization.