Joey Levy is an entrepreneur who co-founded Simplebet, a B2B technology company that pioneered micro-betting on U.S. sports. Levy co-founded Betr, a direct-to-consumer micro-betting-focused sports betting company, alongside Jake Paul. The company's engineering team has developed Betr Picks, an app that offers a wide range of micro-bets on various sports events.
Betr's app has gained popularity, with high app store rankings, daily active users, and depositors. Betr has assembled a talented roster of content creators, including Travis Scott, Ezekiel Elliott, Dez Bryant, Richard Sherman, Desean Jackson, Palm Tree Crew, Anti Fund, and 305 Ventures. Levy's leadership has helped Betr grow even faster, with a lean team focused on internal product development and media production capabilities. The company's real-time streaming feature, Betr Watch and Bet, has been instrumental in attracting younger consumers to the platform.