Yi He is the Co-Founder and the Chief Marketing Officer at Binance. She has been involved in the crypto world since 2014. Yi He led marketing, user growth, operations, and several new business sectors at Binance. In the past, she made many different attempts to explore distinct career opportunities, including as a university professor, a psychological counseling assistant, etc. 


She is a host for a reputed travel TV show and an executive leader in leading technology firms, including Yixia Technology, where she led the branding strategy that enhanced the platform’s valuation to USD 5 million. By leading OKCoin's branding and marketing strategy, Yi founded OKCoin, where she transformed the platform from a small exchange to one of the top leaders in the industry. She always believed in cryptocurrency’s potency to alter the world, so she co-founded Binance along with Zhao.