With over 5 years of experience in brand and business strategy, management, development, and consulting across different industries, Gillian Pua currently leads the Marketing and PR department of BreederDAO, a blockchain project that focuses on the end-to-end supply chain of virtual items for games and virtual worlds to unlock the value of virtual economies. Before joining the world of web3, Gillian was a brand manager for top multinational FMCG firms in the Philippines and independently consulted for various companies in F&B and Tech. At BreederDAO, Gillian oversees the brand strategy, PR, and community building of the firm.