NBA Top Shot is a blockchain-based NFT marketplace that allows people to buy, sell, and trade non-fungible tokens (NFTs). The platform was designed as a joint venture between the National Basketball Association (NBA) and Dapper Labs, created by binding an experience similar to collecting traditional sports trading cards. The project is aiming to create a gamified experience for users. It was launched in 2020, located in Santa Clarita, California, United States.
There are several advantages of the marketplace like ease of use, great collecting experience, downside protection against oversupply, and low barriers to entry for new NFT collectors. The foundation of the marketplace's ecosystem are moments, which are video highlights that have been linked to NFTs. Each moment has a unique digital serial number that guarantees authenticity and informs how rare the Moment is. NBA Top Shot has a partnership with NBA and Dapper Labs, which are the creators of CryptoKitties. Top business enthusiasts are the investors of the firm including the NBA legends Michael Jordan, Kevin Durrant, and Klay Thompson.