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Lunar Strategy company profile with information on its services, founders, products, and milestones.
Lunar Strategy is one of the leading Web3 marketing agencies that is well known for its expertise in crypto marketing, blockchain development, NFT marketing, DeFi marketing, GameFi marketing, token launches, community development, influencer marketing, public relations, SEO, and digital marketing. Lunar Strategy was founded in 2019 by Tim Haldorsson and Jack Haldorsson, and they help blockchain startups, crypto exchanges, wallets, Layer-1 and Layer-2 networks, AI crypto solutions, and Web3 protocols gain new users, increase their visibility, and grow their ecosystems.
| Year | Achievements |
| 2019 | Lunar Strategy was founded by Tim Haldorsson (CEO) and Jack Haldorsson in Lisbon, Portugal. The creation of the agency happened due to the necessity to find solutions to the problems that arise during crypto marketing since traditional Web2 marketing methods do not work here effectively. |
| 2020 | During this period, the company paid attention to the development of content architecture, SEO, and Telegram, as well as X communities. |
| 2021 | The development of a KOL and influencer network became one of the activities carried out by the company along with cooperation with GameFi and protocols. |
| 2023 | The company achieved a goal to cooperate with more than 250 crypto ecosystems and projects and worked with Cardano, Polkadot, and ICP blockchains. It also expanded its internal tools with multi-channel campaign analytics. |
| 2024 | At this point, the ecosystem of the company was improved by introducing sister businesses including Lunar3Capital and Creator Wire. It also hosted major crypto industry events in Lisbon. |
| 2025 | Lunar Strategy acquired crypto marketing agency Calib3r, strengthening its creative production and brand positioning capabilities. |
| During the same year, it also launched Espressio AI, an automation business built using the agency's internal AI systems. |
Launch Date
Jan-2019
Company Size
Small (11-50)
| # | Investors | Funding Date | Funding Round | Fund Raised |
|---|---|---|---|---|
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