basic attention token

The Basic Attention Token (BAT) is the native token of the Brave web browser, built on the Ethereum blockchain. The protocol is a blockchain-based system created to attract the media consumer’s attention using the Brave web browser.

Details

• Founders: Brendan Eich, Brian Bondy
• Founded: 2017
• Headquarters: San Francisco, California, United States

Key Features:

• The Basic Attention Token is in use for mediating payments between advertisers and content creators who lend space on their web pages for the ads.
• Brave acts as a blockchain-based advertising platform powered by the BAT token. 
• BAT is an ERC-20 token that allows the creation and transfer of smart contracts for irreversible payments happening over the network. 
• It works on a PoW consensus like most cryptocurrencies now and one can also mine these tokens.

FAQs

1. How can users earn BAT?

Users can earn BAT by viewing private ads that appear like notifications while a person outside of ordinary web pages, known as Brave Ads.

2. How does BAT protect user privacy?

Data which is used to target ads, will never leave your device and isn't shared with advertisers so you are in charge of your information and your browsing habits.