Berk Kırsavoglu currently holds the position of Category Buyer at Imperial Brands PLC, a leading tobacco company. With a strong commitment to delivering results, Kırşavoğlu is optimistic about the company's future, recognizing the potential of its people, brands, and market positions. Imperial Brands PLC is undergoing strategic changes to strengthen its performance and create long-term value for stakeholders. The company is transforming into a consumer-led challenger business, focusing on operational and financial performance. With a global team, the company is committed to innovation and the development of lower-risk products. Kirsavoglu's role involves collaborating with policymakers and stakeholders to ensure the company's success. He is dedicated to delivering value and contributing to the company's strategic goals.