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Steven Brita
  • About

User Info

 

Steven Brita is a digital marketing executive focused on growth marketing, digital strategy, customer acquisition, and lifecycle management. He currently serves as SVP, Digital Customer Acquisition and Engagement at Fox News, where his work has included digital programs spanning streaming, eCommerce, CRM, SEO, social media, and first-party data collection. He has gained experience in both well-established companies and startups, but specifically in the development of digital campaigns and teams. Experience at other companies, including WWE, Great Value Vacations, Atlantic Coast Brands, and Guthy|Renker, has given him expertise in digital marketing, eCommerce, customer engagement, and direct-to-consumer strategy. 

 

Quick Facts about Steven Brita:

 

Field

Details

Full Name

Steven Brita

Current Position

SVP, Digital Customer Acquisition and Engagement

Current Company

Fox News

Location

Garden City, New York, United States

Previous Leadership Roles

Chief Marketing Officer; SVP Marketing - Online Network; GM, eCommerce and Digital Strategy; VP Marketing

Previous Companies

Great Value Vacations, WWE, Atlantic Coast Brands, Guthy

Education

MBA, Marketing and Information Technology; MA, English Language and Literature/Letters

University

Fordham Gabelli School of Business; Providence College

MBA

Fordham Gabelli School of Business, Marketing and Information Technology, 2000-2003

 

Career Overview of Steven Brita:

 

Brita's career journey includes various roles as a senior marketer and strategist within media, entertainment, travel, consumer goods, and eCommerce industries. His career path started when he built his experience as a digital marketer at Guthy|Renker, from where he joined Atlantic Coast Brands and became the director of eCommerce and digital strategies. Later, at WWE, he took on a role as a senior marketer while working on the WWE Network streaming platform. After that, he worked as the Chief Marketing Officer at Great Value Vacations until he joined Fox News in 2018. 

 

Career Timeline:

 

Year

Career Experience

Aug 1997-May 2003

VP, eCommerce, Bookspan (Bertelsmann): Served as the initial management hire to build the eCommerce team.

Jun 2003-Jun 2007

SVP, Business Management and CRM, Bookspan - Bertelsmann: Led the transition from legacy strategies to digital marketing efforts, held P/L ownership of $550 million, and managed partnerships and new business ventures.

Jul 2007-Jul 2009

Sr. Director, Digital Media and Strategic Development, Publishers Clearing House: Executed the rebranding of PCH online, built the PCH Online Network, and managed online customer acquisition and business development efforts.

Jul 2009-Dec 2010

VP Marketing, Guthy|Renker: Helped brands including Proactiv, Wen, and Meaningful Beauty build online social and web-based retention and product customization tools.

Jan 2011-Oct 2014

GM, eCommerce and Digital Strategy, Atlantic Coast Brands: Created and executed the digital marketing strategy to reduce dependency on DRTV advertising.

Oct 2014-Dec 2016

SVP Marketing - Online Network, WWE: Launched and scaled the WWE Network streaming subscription service.

Feb 2017-Jul 2018

Chief Marketing Officer, Great Value Vacations: Built a team and marketing program focused on selling vacations directly to consumers.

Jun 2018-Present

SVP, Digital Customer Acquisition and Engagement, Fox News: Launched and scaled Fox Nation streaming service, eCommerce, CRM, SEO, social media, and first-party data collection and registration.

 

 

Professional's Details

company logo

Current Company

FOX News

Role Icon

Role

SVP and Digital Engagement and Acquisitions

Contact Details

United States Postal Service, 630 Old Country Rd, Garden City, New York 11530, United States

United States Postal Service, 630 Old Country Rd, Garden City, New York 11530, United States

Social Media

  • linkedin
  • twitter

Expertise

  • Sales & Marketing
  • Consultant
  • Chief Executive Officer
  • Strategist

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